Ametora is essentially Japan reverse-engineering American style. After a few decades, it became the archive, the foundation and the breeding ground for American fashion. And now, it’s as important to Japanese history as it is to American history.

By 2020, body positivity was a movement in full force. Plus sized models on runways, ad campaigns, magazine covers and widening size ranges. It was a look into a more inclusive future, until it wasn’t.

Lolita is soft, youthful and cute. It’s inspired by the fashions of the Victorian and Rococo periods, with many aiming to look like young girls or porcelain dolls.

Schiaparelli wasn’t created in 2012, it was revived. There was a 60 year gap between runway shows, 1954 to 2014. And behind the Schiaparelli name, behind the impeccable runways today, was a woman, who was incredibly creative - Elsa Schiaparelli.

You can spot decora from a mile away. Bright neon colours added together in excess, clothing and hair detailed with accessories to the nth degree. If you imagine Harajuku fashion, decora is probably the first thing you’ll see.

So, why are clothes getting shittier? And are we funding a system now designed to break after a few wears?

Gyaru don’t want to be treated like the traditional Japanese woman, they didn’t want to be confined by the same norms. They wanted to free themselves, express themselves and find community and strength in each other. Gyaru started as a protest, fighting against society through their clothing, makeup and accessories.

Matières Fécales is a collaborative label between two ‘outsiders’. They shared the same hatred for the restrictive fashion industry and the same pursuit to dismantle it. Now, they’re at Paris Fashion Week.

She was the icon of 90s clean girl style, swept up in the romance with one of the most famous men in America. Her style has been praised & endlessly replicated, but who exactly was Carolyn Bessette-Kennedy?

She was once too dark, too unsellable, too threatening, too volatile. Then, she became a supermodel, a James Bond actress, a Grammy nominated singer and a muse to Andy Warhol and Keith Haring. Now she is what others strive to replicate and become.

Surely if something becomes more expensive, less people would want to buy one. If it becomes so financially unobtainable, why do people want to obtain one? Why do people want what’s most expensive? How does that work?

I have a love hate relationship with the colour pink. I used to hate it because it was just a ‘girls colour’, something so clearly feminine and carried so many stereotypes with it. But its meaning has changed throughout the years, and I’ve come back to respect pink and what it can represent. So, I thought I’d go through the history of the colour pink, especially through the lens of fashion.

His work is present through fleeting moments; TV specials, concerts, red carpets, living on through photographs and old recordings. Mackie has always committed himself to the art of the costume, to commit to the fantasy and the aesthetic without considering marketability and retail profit.

Cher wanted an Oscar for her work but didn’t want to compromise herself in order to get one. She was seen as an over-the-top pop star, not a serious actress, but Cher wanted to show that she could be both.

Versace was inspired by the world around him and the world he wanted to create. Inspired by the Italian Baroque movement and mixing it with rock, pop culture and sexuality, Versace blended old and new to create a unique point of view. His move to the US turned up his use of bold colours and prints, showcasing Versace’s daring aesthetics.

In my mind, watches were just a thing that existed, a simple way to keep time. I knew there were some facets of ‘fashion’ in watches, Rolex being the luxury brand and watches in general being a ‘wealth indicator’, but turns out, there’s a lot more to it.

As the zoot suit was continued to be worn, this led to rising tensions between white and minority communities, ultimately coming to a head in the 1943 Zoot Suit Riots.

Wun is inspired by motifs unrelated to fashion, rather than fashion’s own history. A main inspiration is the relationship between humanity and nature, the future intertwined with the present. It’s a combination of haunting and beautiful.

Okay - another year, another Met Gala. And honestly, this one was pretty good. I know there’s been a few recent ones that haven’t been the best, but I feel this one was consistently good. This years theme was Superfine: Tailoring Black Style. Its inspired by the 2009 book by Monica L. Miller named Slaves to Fashion: Black Dandyism and the Styling of Black Diasporic Identity.

Why is it fine for other designers to take control over fashion brands/houses after the original designer has passed away? Why is the McQueen brand still around even though Alexander McQueen is no longer with us?